Start Up Investment

We have a proven process to help Billy's Downtown Diner owners open their restaurant efficiently, with estimated costs, supplier relationships to support the build out and a design package to re-create the brand image in your local area.

This chart highlights key areas in the initial and ongoing investment for your Billy's Downtown Diner restaurant.

Per our 2020 Franchise Disclosure Document Initial Fees and Investment Terms Notes on Investment
Startup Investment$828,200 to $1,032,953
Initial Franchise Fee$42,000Included in startup range. 3-pack reduced to $100,000 (committed to opening a location every 12 months)
On-going Royalty5.2% of Gross SalesPaid Weekly
Brand Development Fund2% of Gross Sales Minimum of $1,000/Month to be spent in local marketing for your restaurant
Grand Opening$5,000 to $8,000Included in startup range. These funds help launch the business.

The Initial Franchise Fee includes our pre-opening training program conducted in the Easton, PA area. Training is broken into two segments over a three-week period covering operations, marketing, staffing, and overall management. It is during this time that owners and management team members will learn the tips and tricks to efficient operation, how to embody our brand culture and our practices which enhance the guest experience to create loyalty.

We offer additional training and support in your Billy's Downtown Diner restaurant as you get ready to open. Thereafter, we continue to be available to help you develop and grow to serve the local community. We look forward to helping you bring Billy's Downtown Diner to your market.


A. We reinvented the traditional diner experience serving Classic Fare with Unique Flair™

A. Currently, the range of investment is from $828,200 to $1,032,953 which includes the $42,000 initial franchise fee. Other estimated costs include 3rd party professional advisory fees, insurance and 3-months of working capital.

A. We recommend 2,500 square feet with adequate parking and drive by traffic. We have specific site criteria to help you evaluate real estate which might be a good fit for your Billy's Downtown Diner.

A. This depends how quickly you find space. We help owners evaluate options and offer guidance to build out your Billy's Downtown Diner. After lease signing, you should be able to open in 6 to 12 months.

A. No, but we do want our owners to be involved. Some will hire a general manager to oversee day-to-day operations, while managing marketing and development. Qualified candidates can own multi-units.

A. Yes. We believe some owners will operate multiple restaurants. We offer discounts on initial franchise fees for owners who commit up front to opening additional restaurants, one every 12 months.

A. Typically between 8 and 12 employees per shift depending on volume and time of day.

A. That is the magic question and we are so glad you asked. We are able to share our Financial Performance Representation, called an Item 19, in our Franchise Disclosure Document. This highlights affiliate performance and history and can be a useful tool to help evaluate revenue potential for your Billy's Downtown Diner.

Steps to Open


  1. We will schedule to Chat on a phone call
  2. Decide if you would like to Learn More about Billy's Downtown Diner and what it takes to open - Request our Franchise Disclosure Document (FDD)
  3. Complete our Confidential Questionnaire
  4. Visit us. Discover more about ownership and tour Billy's Downtown Diner. Enjoy a meal.
  5. Qualified candidates will Become Approved to join Billy's Downtown Diner.
  6. Start Onboarding Process - once the restaurant is built out - attend Training.

Grand Opening of your own Billy's Downtown Diner!!

steps to open photo

Inquire to Learn More / Become a Billy's Downtown Diner Owner

For more information on becoming an owner with the Billy's Downtown Diner brand complete the form below. We will be in touch shortly. If you are ready to get started, call 610-419-2517 now.

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All American Hospitality, LLC, 10 East Broad Street, Bethlehem, PA 18018
Phone: 610-419-2517

Notice Regarding Franchise Offers and Sales

This website and the franchise sales information contained herein do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York.